Selecting Promotional Products: Which Ones Are The Most Effective?

Picking the Best Promotional Office Supplies

Promotional products are some of the best marketing tools at your disposal, since people like to receive gifts at trade shows and public events. If you put your logo on these items, you will get your brand in front of many new faces, getting you a lot of publicity.

Some products have more staying power than others, however, so you need to think carefully about what you want to give away. If you are in the market for promotional items, we’ve highlighted a few recommendations. These items have a lot of practical uses, so it’s guaranteed that people will hold onto them for a long time.

Tote Bags

Promotional Tote Bags

Out of all the promotional items you can give away, tote bags are some of the most effective ones.

Guests at trade shows get a lot of free things, and they will need some way to carry them around. As people carry these customized bags during the event, they automatically create impressions for your business. These people will also use the bags after the event concludes, so you will still get a lot of publicity.

Also, most new tote bags are made from eco-friendly materials. Giving them away is a great way to promote your company as one that is environmentally-conscious.

Apparel (Sweaters, Hats, etc.)

Blue Ladies Sweatshirt

If you are looking for something that will create a lot of impressions, you should go with some form of apparel. Customized t-shirts, sweaters, and hats are effective marketing tools because they’re impossible to miss. Anyone who has a conversation with a person who is wearing one of these items will see the company logo right away.

To ensure your custom apparel has a long lifespan, it’s important to think about the current season. As an example, don’t give away sweatshirts right at the end of winter. Since the temperatures will be rising soon, the sweatshirts might not get a lot of use until the following winter.

Drinkware (Coffee Mugs & Bottles)

Five Reusable Water Bottles in Different Colors

Coffee mugs, water bottles, and other types of drinkware also make great promotional gifts. Water bottles are particularly popular because they can be used multiple times. People like to have them around when they work out, so they have a fair amount of staying power.

Mugs are especially popular in the winter, since everyone is looking to have a warm cup of coffee. Ultimately, drinkware is a reliable option that will get you a lot of promotion for your business.

USB Drives

Two Pocket USB Sticks on Keychains

Another common gift that is given away at trade shows is the USB drive.

If someone is attending a trade show, chances are they do a lot of computer work. USB drives are helpful tools for people like this, since they can be used to back up important documents. In fact, 91% of consumers keep promotional USB sticks because of how useful they are.

Besides usefulness, people keep USB drives because they are available in a wide variety of styles. People find these designs attractive, and enjoy using promotional USB drives whenever possible.

Stress Relievers

Football Stress Relievers

Stress relievers aren’t the most common promotional items, but they can be quite effective. Mental health is a big talking point these days, and people need a way to vent their frustrations in a healthy manner. Giving some stress relievers away at events is a great way to help these people, while promoting your brand at the same time.

The best thing about them is that they come in a wide range of shapes, colors and sizes. Look around, and try to find one that suits the industry you work in.

Are you in the market for promotional items?
Consider shopping with CMF!